Author
Luke Jaten – Postcard Profits 2.0
Unlock Direct Mail Profits Without Owning a Product
Luke Jaten – Postcard Profits 2.0 is the next evolution in direct mail marketing mastery. Whether you’re a total beginner or a seasoned marketer looking for fresh, proven tactics, this program gives you the step-by-step blueprint to create real, scalable income by leveraging the power of postcards.
Unlike traditional courses that rely on digital platforms, this course revives and modernizes the power of physical direct mail—while making it easier than ever to profit, even if you don’t have your own product or list.
What Makes Postcard Profits 2.0 So Powerful?
Postcard Profits 2.0 is a complete reinvention of the original best-selling course by direct mail expert Luke Jaten. If you’ve ever struggled with:
- Finding a reliable traffic source
- Generating consistent leads and buyers
- Owning a product or creating digital offers
- Running complex ad funnels
Then this program gives you a low-tech, high-ROI solution that sidesteps these common roadblocks.
In the original course, Luke taught one simple funnel. In Postcard Profits 2.0, he delivers eight powerful funnels that are versatile, scalable, and battle-tested across multiple industries.
What You’ll Learn Inside Postcard Profits 2.0
✅ 8 Proven Postcard Funnels
You’ll discover eight distinct funnels you can use to bring in clients or drive sales for different types of businesses. Each funnel is explained in detail and includes:
- Real-life examples
- Swipe templates
- Printing and mailing tactics
- Optimization strategies
These funnels are plug-and-play, which means you can start quickly and scale over time. No guesswork. No fluff.
✅ 9 Highly Responsive List Sources
Your postcard campaign is only as good as your mailing list. In the original version, Luke only shared one source. But in Postcard Profits 2.0, you get nine carefully vetted list sources that help you:
- Find your ideal customers
- Tap into high-converting niches
- Avoid wasted mailings and junk leads
These sources include both business-to-consumer (B2C) and business-to-business (B2B) categories, opening up profitable campaigns for:
- Ecom stores
- Agencies
- Local services
- Professional services
- Online educators
- Course creators
- Wellness brands
- Financial consultants
- And more
✅ How to Get Paid to Mail Postcards for Others
Don’t have a product or business?
No problem.
One of the most unique parts of Postcard Profits 2.0 is that Luke teaches you how to turn this into a service business—by running postcard campaigns for other businesses and getting paid for it.
You’ll learn how to:
- Find and pitch businesses that need leads or customers
- Prove your system works with minimal upfront investment
- Deliver measurable results with your mailing campaigns
- Automate the postcard creation and mailing process
It’s like running a micro-agency—but instead of complex websites or ad platforms, you’re using the simplicity and reliability of direct mail.
Who Is This Course For?
The Postcard Profits 2.0 program is ideal for:
- New marketers who want a low-tech way to make money
- Agencies looking to offer a new high-ticket service
- Freelancers who want consistent monthly retainers
- Side hustlers with little time to manage complex funnels
- Service providers seeking qualified leads on autopilot
- Course creators & info marketers needing more sales with less ad spend
Industries That Can Benefit
The strategies in this program have been successfully used in:
- Ecommerce
- Digital & local marketing agencies
- Beauty & wellness businesses
- Coaching & consulting
- Financial services
- Real estate
- Course & info product sales
- Health & nutrition services
In fact, any business that wants more customers can benefit from these timeless yet underused direct mail funnels.
What’s Inside the Postcard Profits 2.0 Program?
Here’s a breakdown of the value-packed modules:
???? Postcard Funnel Training
Each funnel module includes a step-by-step walkthrough, proven templates, design best practices, and setup instructions so you can launch quickly.
???? List Source Database
Luke shares nine of his most profitable list sources, including how to access them, what criteria to use for filtering, and how to request data.
???? Client Outreach Templates
Learn how to pitch businesses using a value-first approach that gets them to say “yes” to postcard marketing—even if they’ve never used direct mail before.
???? Case Studies & Client Examples
Real examples of businesses that have used these strategies successfully. You’ll see actual numbers, response rates, and campaign tweaks.
???? Results Optimization
Luke teaches you how to analyze performance metrics, optimize for better ROI, and scale winning campaigns into full-blown client services or automated income streams.
Why Postcard Marketing Still Works in 2025
Despite the flood of digital ads, direct mail continues to dominate because:
- It’s less crowded: Your prospect’s mailbox has far less competition than their inbox.
- It gets seen: Physical mail has a 100% open rate—you can’t say that about email.
- It builds trust: Printed materials still create a sense of credibility and professionalism.
Best of all, Luke’s approach is modernised to track results, automate fulfilment, and streamline lead generation—all while keeping your business lean and profitable.
What’s New in Version 2.0?
Compared to the original program, Postcard Profits 2.0 includes:
- ???? 8 Funnels (instead of 1)
- ???? 9 List Sources (instead of 1)
- ???? Training to Get Paid by Other Businesses
- ???? No need to own or sell your own product
- ???? More niches, more clients, more money
This isn’t just an update—it’s a complete reimagining of the model to help you succeed with less tech, less time, and no need for a personal brand or audience.
Invitation-Only Enrollment
Luke Jaten’s Postcard Profits 2.0 is not available to the public. You must be invited or accepted through a short application. This ensures the right fit and gives you access to a community of other implementers serious about making money through direct mail.
Conclusion: Why You Should Join Postcard Profits 2.0
If you’re tired of overly saturated digital strategies, burning money on ads, or the complexity of funnels that never convert—Postcard Profits 2.0 is your chance to go back to what works.
Luke Jaten gives you everything you need to succeed:
✅ Proven postcard funnels
✅ Vetted list sources
✅ A model to get paid without your own product
✅ Training, templates, and tools to scale
✅ All based on real-world campaigns
Start a business. Get clients. Or create recurring revenue—using only postcards.
