Author
Jenna Kutcher – The Pinterest Lab
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Master Pinterest Marketing and Turn Pins into Profits
If you’re tired of the social media algorithm rollercoaster and want a reliable, evergreen source of website traffic, the Jenna Kutcher – The Pinterest Lab course is the powerful solution you’ve been waiting for. Created by the iconic entrepreneur and educator Jenna Kutcher, this course offers a systematic, proven framework to help you harness Pinterest not just as a social platform—but as a search engine that drives serious results.
Whether you’re a content creator, coach, small business owner, service provider, or eCommerce brand, Pinterest is one of the most overlooked yet high-converting platforms.
This training is more than fluff—it’s Jenna’s secret sauce to turn pinning into profit.
What Is the Pinterest Lab Course?
The Pinterest Lab by Jenna Kutcher is a four-module intensive that teaches you exactly how to build your Pinterest account, optimize it for your brand, create high-performing pins, and most importantly, convert that traffic into revenue. This is not just about making things “aesthetic”—it’s about strategic, data-driven action that scales.
Through her easy-to-follow lessons, checklists, templates, and pin recipes, Jenna helps you create a long-lasting Pinterest strategy that compounds over time—even when you’re not online.
Who Is Jenna Kutcher?
Jenna Kutcher is a digital marketing expert, bestselling author, and the host of the Goal Digger podcast. Known for building a multi-million dollar empire from scratch, she’s been featured in Forbes, Entrepreneur, and Marie Claire. Her Pinterest strategy alone has helped generate hundreds of thousands of website visits monthly and an avalanche of email subscribers—all without paid ads. Now, she’s handing you the playbook inside The Pinterest Lab course.
Course Breakdown: What You’ll Learn
Module 1: Pinpoint Your Perfect Client
Everything starts with clarity. In this module, you’ll identify your “Perfect Pinner”—a Pinterest-optimized version of your ideal client or customer. You’ll perform in-depth audience research, complete Jenna’s signature Perfect Pinner exercise, and build out content pillars and keyword sets to turn cold Pinterest users into warm leads.
- Refine your niche and identify your Pinterest avatar
- Understand Pinterest SEO and how to make your pins searchable
- Create a Pinterest-perfect profile and boards that align with your brand
By the end of this module, your foundation is set—one that attracts your ideal audience like a magnet.
Module 2: Content That Converts
This module is a total game changer. Learn Jenna’s lazy-but-lucrative system for turning one blog post into 10+ unique, visually compelling pins. Discover her design anatomy, pin title formulas, and keyword strategy to keep your content performing for years.
- Master content repurposing for massive reach
- Design stunning pins in under 20 minutes
- Learn the copy/paste formula for viral pin copy
- Implement a content creation cascade that feeds your funnel
No more guesswork. This module gives you repeatable systems and templates so you can show up consistently without burning out.
Module 3: Turn Traffic Into Treasure
Traffic is only half the battle. Jenna walks you through how to turn visitors into subscribers, leads, and paying customers. Using her Pinterest Analytics Blueprint, you’ll track every metric that matters—sales, shares, signups—and use that data to refine your strategy.
- Leverage Pinterest traffic to build your email list
- Integrate Pinterest with eCommerce for product sales
- Discover how 87% of Pinterest users are shopping while they pin
- Create lead magnets and landing pages optimized for Pinterest users
This module is all about monetization. Whether you sell digital products, offer services, or run a shop, you’ll learn how to turn attention into income.
Module 4: Analyze & Amplify Your Results
In the final module, Jenna helps you become the data detective in your business. You’ll learn how to read Pinterest analytics like a pro and make smart, strategic decisions to scale your results over time.
- Use KPIs to guide your content strategy
- Understand what’s working and what’s not
- Learn to adapt through algorithm changes with confidence
- Build a long-term, hands-off Pinterest strategy
By the end, you’ll not only know how to grow—but how to sustain and scale your growth with less effort and more impact.
What Makes This Course Different
- Real Results: Built by a Pinterest expert who walks the walk
- Proven Framework: No fluff, only strategies that convert
- Done-for-You Templates: Keyword sets, checklists, pin designs
- Analytics-Driven: Focus on data, not just design
- Lifetime Access: Revisit trainings as your business evolves
Who Is This Course For?
✅ Bloggers and content creators who want to increase traffic
✅ Coaches and service providers looking to get more leads
✅ Small business owners with digital or physical products
✅ Entrepreneurs tired of Instagram and Facebook’s pay-to-play model
✅ Anyone who wants a passive strategy that compounds over time
Why Pinterest?
- Pinterest is NOT a social media platform—it’s a search engine
- 400+ million monthly users, 9 out of 10 are planning to purchase
- Pins live forever (unlike 24-hour Stories or fast-feed Reels)
- Organic growth without burnout or paid ads
Pinterest is where people come to make buying decisions. By mastering it, you’re placing your business directly in front of buyers with intent.
Bonuses You’ll Love
✨ Pin Design Templates – Save hours with ready-to-edit Canva templates
✨ Pin Title Generator – Craft viral-worthy pin headlines in minutes
✨ Perfect Pinner Worksheet – Get clarity on your audience
✨ Pinterest Scheduling Calendar – Stay consistent without effort
✨ SEO Keyword Bank – Plug-and-play keywords to boost visibility
Why You Need Jenna Kutcher – The Pinterest Lab Course
The days of scrambling for Instagram likes and TikTok views are over. You need a platform that works for you 24/7—even when you’re sleeping. The Jenna Kutcher – The Pinterest Lab course teaches you how to dominate Pinterest with confidence, clarity, and consistency.
This course is your step-by-step roadmap to finally getting the visibility, leads, and income your business deserves. Whether you’re just starting out or looking to scale, The Pinterest Lab provides the structure, tools, and support to make it happen.
