Benjamin Mangold – Complete Google Tag Manager Training

Google Tag Manager Course by Benjamin Mangold

The Google Tag Manager Course by Benjamin Mangold is a complete, practical training that helps you master website tracking and tag management from start to finish.

You’ll learn how to use Google Tag Manager (GTM) to track key user actions, test your data collection setup, and connect GTM with tools like Google Analytics and Google Ads.

This course is ideal for marketers, business owners, and analysts who want to take control of their tracking setup without depending on developers.

What You’ll Learn

• How to install and configure Google Tag Manager from scratch.
• Setting up containers, tags, triggers, and variables for accurate tracking.
• Creating and testing events such as clicks, scrolls, and form submissions.
• Understanding the data layer and how to send data to Google Analytics 4.
• Troubleshooting and debugging tags to ensure data accuracy.
• Implementing advanced strategies for managing multiple websites or clients.

Course Content Overview

Module 1: Getting Started with GTM

Learn the foundations of Google Tag Manager, including creating your first container and installing it on your website.

Module 2: Tracking Custom Website Actions

Set up event tracking for key user actions such as button clicks and form submissions, and send that data to Google Analytics 4.

Module 3: Tags, Triggers, and Variables

Understand how these three core GTM elements work together and how to use them to create efficient tracking setups.

Module 4: Testing and Debugging

Use GTM’s Preview Mode and Tag Assistant to verify your tags and identify common setup errors before publishing.

Module 5: Working with the Data Layer

Discover how the data layer works and how to push custom information into GTM to create more advanced tracking events.

Module 6: Advanced Tag Management

Learn best practices, workspace management, version control, and how to safely publish updates without breaking your site.

What’s Included

• Step-by-step HD video lessons with clear explanations.
• Quizzes and exercises to reinforce your understanding.
• Access to a demo website for testing your setup.
• A private discussion area for Q&A and feedback.
• Certificate of completion once you finish the course.
• Lifetime access with free updates whenever Google Tag Manager changes.

Key Outcomes

By the end of this course, you’ll be able to:

• Confidently install and manage Google Tag Manager on any website.
• Create and test advanced event tracking for conversions and engagement.
• Integrate Google Analytics, Ads, and other marketing tools seamlessly.
• Solve tracking problems quickly with proven debugging techniques.
• Build accurate, reliable data systems for smarter marketing decisions.

Who This Course Is For

• Digital marketers who want accurate, actionable tracking.
• Business owners who want better visibility into their website performance.
• Analysts who need precise, developer-free measurement tools.
• Agencies and freelancers who manage multiple client websites.

No prior experience with Google Tag Manager is required.

About the Instructor

Benjamin Mangold is a Google Analytics expert and co-founder of Loves Data, known for his clear and practical teaching style.

He has trained thousands of marketers and analysts around the world to use analytics tools effectively.

This course brings together his most essential GTM lessons in one complete, easy-to-follow package.

Final Thoughts

The Benjamin Mangold – Google Tag Manager Course gives you the tools, knowledge, and confidence to handle all your website tracking needs.

You’ll learn how to plan, implement, test, and maintain your tags properly — ensuring accurate data that drives better business decisions.

Take full control of your analytics setup and elevate your digital marketing skills today.