Food Business Blueprint Course – Scale to $1M in Sales

The Food Business Blueprint Course is a comprehensive training programme that teaches food entrepreneurs how to scale their consumer packaged goods (CPG) brand from startup to $1 million in sales within 12 months.

Eric Glandian’s Food Business Blueprint Course focuses on retail distribution, production systems, and packaging strategies based on the exact methods he used to grow Zen Monkey Overnight Oats from zero to $2.5 million in sales with national distribution in 3,000 stores.

Why This Course Stands Out

Most food business courses teach generic startup theory without real-world experience or proven results at scale. The Food Business Blueprint Course delivers the actual playbook Eric used to build a multimillion-dollar CPG brand, including the Excel spreadsheets, email templates, and PowerPoint presentations his company actively uses today.​

Unlike hobby-level programmes, this Food Business Blueprint Course requires students to have an MVP (Minimum Viable Product) with consumer-ready packaging and nutrition facts already selling, ensuring you’re ready for serious growth strategies rather than basic product development.​

What makes Eric’s system unique is the comprehensive coverage of retail-specific challenges—from negotiating with brokers and managing copackers to securing shelf space in major chains and maintaining profitability at scale.

The programme combines top-level strategic thinking with actionable over-the-shoulder training, live calls with Eric, and a library of screenshare lessons covering every operational aspect from farmers’ markets to self-manufacturing.

What You’ll Master

Retail Distribution Strategy: Secure placement in major retail chains, navigate broker relationships, and expand from local stores to national distribution networks systematically.

Production Systems: Choose between copackers and in-house manufacturing, source machinery efficiently, manage shelf-life requirements, and scale production without sacrificing quality.

Packaging & Branding: Design consumer-ready packaging that stands out on shelves, meets regulatory requirements, and communicates your brand story effectively to buyers and consumers.

Financial Management: Control costs from production to distribution, price products for retail profitability, manage cash flow through growth phases, and understand margin requirements.

Sales Channels: Build revenue through farmers markets for validation, launch online sales channels, execute advertising campaigns that convert, and balance multiple distribution strategies.

Team Building: Hire strategically as you scale, work effectively with brokers and distributors, manage copacker relationships, and build operational systems that run without you.

Outcomes You Can Expect

Scale your food brand to $1 million in sales within 12 months using proven retail distribution strategies.

Secure shelf space in major retail chains by understanding buyer requirements and negotiation tactics

Navigate production challenges confidently whether choosing co-packers or building self-manufacturing capabilities

Design packaging that meets consumer expectations and regulatory requirements while standing out on crowded shelves

Manage cash flow effectively through growth phases without running out of capital during expansion

Build systematic processes for operations, hiring, and distribution that allow your business to scale profitably

Access the actual documents, templates, and systems from a company that reached $2.5 million in sales

Make informed decisions about brokers, investors, machinery, and distribution channels based on real experience

Who This Course Is For

The Food Business Blueprint Course suits food entrepreneurs who already have an MVP with consumer-ready packaging and active sales ready to scale beyond hobby-level operations. CPG founders stuck at local farmers markets or small retail accounts will learn systematic approaches to regional and national distribution expansion.

Product creators overwhelmed by production decisions—whether to use copackers or self-manufacture—need this practical guidance based on real operational experience. Food brand owners seeking $1 million in annual sales within 12 months require the retail-specific strategies and broker relationship tactics this programme provides exclusively for serious entrepreneurs committed to building scalable businesses.

About Eric Glandian

Eric Glandian is the founder of Zen Monkey Overnight Oats, which he scaled from a kitchen concept to $2.5 million in annual sales with distribution in 3,000 stores nationwide. His expertise stems from hands-on experience navigating every challenge food entrepreneurs face—from initial product development through securing major retail accounts and managing production at scale.

Glandian’s teaching approach emphasizes sharing actual business documents, financial models, and operational systems rather than theoretical frameworks, ensuring students implement proven strategies immediately. His success building a profitable CPG brand in the competitive food industry and ability to systematically replicate growth strategies has established him as a trusted resource for entrepreneurs seeking practical guidance beyond basic startup advice.

The Food Business Blueprint community maintains high standards by requiring MVP status for entry, creating a focused environment where members execute serious growth strategies together.

Frequently Asked Questions

What makes the Food Business Blueprint Course different from other food business programmes?

This programme shares actual business documents, templates, and systems from a company that reached $2.5 million in sales rather than teaching generic theory without proven results.

How quickly can I expect to reach $1 million in sales?

The programme targets $1 million in annual sales within 12 months for students who already have an MVP and execute the retail distribution strategies systematically.

Do I need an existing product to join?

Yes—you must have an MVP (Minimum Viable Product) with consumer-ready packaging, nutrition facts, and active sales before joining this high-level growth-focused programme.

What if I’m still selling only at farmers markets?

The Food Business Blueprint Course specifically teaches how to transition from farmers’ markets to retail accounts and scale to regional, then national distribution networks.

Will this work if I’m using a copacker?

The programme covers both copacker relationships and self-manufacturing decisions, helping you choose the right production strategy and manage it effectively as you scale.

How much time do I need for live calls?

Live calls with Eric provide opportunities for direct guidance and community support, though the lesson library and documents allow self-paced implementation between calls.

What topics does the training library cover?

Content includes retail strategy, farmers’ markets, production, packaging, advertising, online sales, brokers, hiring, copackers, self-manufacturing, investors, shelf life, and machinery selection.

Can I access this if I’m outside the United States?

While strategies focus primarily on U.S. retail distribution systems, production and packaging principles apply internationally, though specific broker and retail chain tactics may vary.

Build Your Million-Dollar Food Brand

The Food Business Blueprint Course provides everything needed to transform your MVP into a scalable CPG brand generating $1 million in annual sales through systematic retail distribution strategies. Whether you’re navigating broker relationships, choosing production systems, or securing major retail accounts, this programme delivers proven playbooks from real operational experience at scale.

​The strategies you implement become repeatable systems allowing continued growth beyond the initial million-dollar milestone. Explore related programmes in CPG branding, retail distribution, and food entrepreneurship at woocourses.com to continue developing your ability to build profitable food businesses through the Food Business Blueprint Course.