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How to Write for Professional Service Provider by Michael Katz
How to Write for Professional Service Provider is a practical programme that helps aspiring and working copywriters win professional service clients and build steady recurring income with email newsletters and supporting content. The How to Write for Professional Service Provider course by Michael Katz focuses on positioning, niche selection, client acquisition, and a step‑by‑step newsletter system so you can attract high‑value firms without cold pitching endlessly or underpricing your work.
Why this course stands out
This course addresses the common pains of new and transitioning copywriters: unclear positioning, inconsistent leads, and uncertainty about pricing and scope with professional service firms. It promises a proven path to predictable monthly revenue through a specialist e‑newsletter offering, plus a framework for upsells that compounds your earnings over time.
The proof lies in Michael Katz’s 20+ years helping professional service providers with newsletters and content, his “Likeable Expert” newsletter track record, and his recognition across major media. It’s delivered as 10 self‑paced sessions mixing video and written training, with highly actionable guidance on nicheing, trust building, offer packaging, and project logistics. By the end, you’ll have a named, repeatable offer, a pricing model that rewards value, and a client‑friendly delivery process you can run month after month.
What’s inside / modules
- Session 1: The Professional Services Opportunity — why this niche is ideal for new copywriters and how to spot great firms.
- Session 2: Positioning, Trust, and Client Attraction — niche selection, expert positioning, bios, testimonials, and avoiding non‑expert mistakes.
- Session 3: Profitable Copy Packages and Pricing — value‑based pricing, guarantees, raising fees, and “named, repeatable” offers.
- Session 4: Attracting and Managing Clients — low‑friction selling, first acquisition strategy, agreements, red flags, and onboarding.
- Session 5: Creating E‑Newsletters (Part 1) — goals, structure, success traits, and the E‑Newsletter Action Plan.
- Session 6: Creating E‑Newsletters (Part 2) — “Two Hippos” content formula, tone/voice, stories, and client brainstorming.
- Session 7: Format, Delivery, Logistics — naming, length, layout, cadence, and simple design workflow.
- Session 8: The Business Side — monthly retainers plus “Building the Machine” setup fees, pro presence, vendors, and coaching.
- Session 9: Beyond Newsletters — repurposing content, value‑add bundles, and deepening the client relationship.
- Session 10: Final Secrets for Success — distilled takeaways for long‑term growth in this niche.
Benefits / outcomes
- Build a predictable monthly income stream with a newsletter‑centric offering professional service firms value.
- Position as a niche specialist with a clear bio, proof, and testimonials—even if you’re early in your career.
- Price for value using named packages, strategic guarantees, and confident fee increases.
- Land clients without hard selling using a first‑line acquisition approach and trust‑driven content.
- Produce engaging newsletters using proven structures, voice, and storytelling techniques.
- Streamline delivery with templates for naming, layout, cadence, and client approvals.
- Add high‑margin upsells by repurposing content and bundling services.
- Operate like a pro with retainers, setup fees, and a vendor bench that lets you focus on writing.
Who it’s for
- Freelance copywriters seeking recurring revenue and a clear specialty serving accountants, consultants, lawyers, and similar firms.
- In‑house marketers at boutique professional firms who need a repeatable newsletter process and content system.
- Career changers with industry expertise who want a fast path into professional services copywriting.
- Generalist writers ready to niche down, package offers, and improve client acquisition without constant cold outreach.
About the instructor
Michael Katz is founder of Blue Penguin Development and a recognized expert in email newsletters for professional service firms, quoted by outlets such as The Wall Street Journal, The New York Times, and Forbes. He has published hundreds of issues of “The Likeable Expert Gazette,” demonstrating long‑term proficiency in voice, engagement, and client attraction via email. With an MBA from Boston University and decades advising solo and firm‑based professionals, he teaches a pragmatic system that delivers predictable revenue for writers. His background as an award‑winning humorist brings clarity and approachability to complex marketing topics. One related resource highlights his 10‑module newsletter coaching series for practitioners seeking deep implementation.
FAQ
- How does the course work? It’s a 10‑session, self‑paced programme combining video and written training you can implement as you go.
- What’s the core offer I’ll build? A monthly e‑newsletter for professional service firms, with options to upsell related content.
- Do I need experience? No—there’s guidance on positioning, testimonials, and using inexperience as an advantage.
- How do I price? You’ll learn value‑based packages, strategic guarantees, and when to raise fees confidently.
- What about delivery and tools? You’ll get naming, format, layout, cadence, and simple design workflows to run reliably.
- Can I grow beyond newsletters? Yes—discover repurposing methods and bundled offers that expand revenue.
- Who teaches it? Michael Katz, a newsletter specialist for professional service firms and founder of Blue Penguin Development.
- Is it beginner‑friendly? Yes—step‑by‑step processes, examples, and first client strategies are included.
If consistent clients and reliable income are the goals, this step‑by‑step system shows how to package, price, and deliver a professional‑grade newsletter service that firms trust. Even if you’re starting out, the positioning, outreach, and logistics templates help you launch quickly and look polished from day one. Explore related programmes at woocourses.com to complement your learning—such as content repurposing and client management—so you can stack skills and accelerate results with the How to Write for Professional Service Provider course.
