Justin Brooks (AdSkills) โ The AdSkills Pro 5 Level Progression Matrix
WHAT YOU GET?
Introducing: The AdSkills Pro 5 Level Progression Matrix
Level 1: First Time Ad Buyer
Youโll start out by learning the bare basics of getting your first digital ad live. If you already have a facebook account or a gmail account, then youโve already got the first steps. Youโll walk away from this level knowing the vocabulary you need, the digital accounts youโll need, how to reach a target prospect, track your success, and set your campaigns live.
- Youโll know all the industry jargon and sound confident
- Youโll know how to research a market and create a live ad campaign
- Youโll know enough to help local businesses or charities succeed
- Youโll be able to earn $48,000 โ $60,000 annually as your salary
Level 2: Junior Ad Buyer
At this level youโll go from learning to mastering the basics. Youโll start working towards replacing your income. This is where youโll get experience under your belt with our monthly mentor calls. Youโll walk away from this level knowing how to launch your agency website, create your case study, build a pipeline of leads for your agency, and sell a systematic ad buying service as a junior ad buyer. Or land a job working at an agency to get paid while you learn the industry better.
- Youโll be confident launching ad campaigns and fixing them
- Youโll have several ad campaigns under your control
- Youโll be able to help the largest local companies and franchises
- Youโll be able to charge $1,000 โ $1,500/mo for your skill level
Level 3: Freelancer
This is the level most of the industry is at, where people are able to confidently work from home. At this level, youโll easily be able to acquire clients at $2500/month. This is the level when you start learning to filter your clients and qualify your leads so you can acquire only the best clients. You will transition from the โhunterโ to the โhuntedโ at this level. Meaning clients will begin coming to you, instead of you chasing them.
- Youโll have respect from peers and family for your advertising skill
- Youโll have multiple clients who each have multiple ad campaigns
- Youโll be able to work on national and small international accounts
- Youโll be able to charge a minimum $2,500/mo for your skill level
- Youโll notice clients start seeking you out instead of you chasing them
Level 4: Senior Ad Buyer or Marketing Director
By this stage youโve built a full tool chest of skills, and assistants to help you deliver for your clients. At the end of this level youโll have duplicatable systems to scale your services. Youโll have a content plan that positions you as an industry expert. Youโll have a mastery level of understanding ad buying and marketing setting you up for the largest and most lucrative career paths.
- Youโll become known as an expert in the industry
- Youโll have several assistants helping you with your client work
- Youโll be able work on campaigns at the global and Fortune 500 level
- Youโll start charging $2,500 + 10-25% profits from your campaigns
- Youโll have enough word of mouth referrals to cherry pick deals
- Youโll be able to add on consulting revenue to your services
Level 5: Advertising Guru or C Level Executive
Youโve made it! You replaced your โJOBโ a long time ago, you have a team doing the work, you have respect from the industry, and opportunities flow to you. Youโll be sought out for your knowledge, demanding $5,000 โ $10,000 per month and getting it. If you desire, youโll even start getting speaking engagements either at industry conferences or on podcasts. The most lucrative career paths will be available to you.
- Youโll have a team doing most of the daily work for you
- Youโll get requests to speak on stage or podcasts
- Youโll be able to land clients that pay you $10,000+ per month
- Youโll be able to earn $1,000/hr for your consulting calls
- Youโll be able to deliver at the C-Level for large companies
- Youโll understand all parts of business from accounting to acquisition
Plus These 3 Agency Bonuses
โญ Bonus #1: Rapid Replace Yourself Kit
Youโll grow much faster if YOU arenโt doing all the work. With this kit youโll have every tool, document, and system to hire your first 10 team members.
Youโll have every job ad already written for you and every task they should be completing itemized out line by line. You donโt have to think about what they should be doing, just hand them these documents and theyโll know how to get started.
Imagine if they also graded their own performance for you โ YEP THATโS INCLUDED! Youโll get our quarterly self-review system where they grade their own performance on each task they are supposed to be doing. This is the ultimate accountability system and all you have to do is look over their grades to decide where they need help.
โญ Bonus #2: Search & Destroy Client Getting System
Clients will see you as the ambulance here to save them after you apply this strategy. My close friend who worked at Google teaches this lesson.
When he left Google and started his own ad agency, he needed to get clients quickly. This is the same strategy he used. Itโs a very low friction method, meaning you do not need to be a salesperson to do it.
Youโre literally, just showing people where they are losing money and then asking them if theyโd like any help fixing the mistake. Inside youโre learn every step of this process. How to find the report inside Google ads that shows where they are losing money, how to execute the meeting, and how to fix the problem.
Weโve had some students build their whole agency doing nothing but just this one method that we include as a bonus. Itโs our โdummy proofโ plan and thatโs why we include it. To make sure that there is at least one method that is so easy, literally anyone could do it.
If you know how to use email and start a zoom meeting, then you already have all the skills you need to do this โsearch and destroyโ method.
โญ Bonus #3: Expert Interviews
Along with our 5 level progression training, weโve added 4 interviews with millionaires whoโve already done what you are about to start.
Inside these interviews youโll hear their story of how they started, how they structure their current ad agency, and how you can follow in their footsteps.
Not just one, not two, not three, but weโve secured 4 of these experts inside. Youโll get to learn from all 4 of them in addition to the training youโve read about above.

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