187
Total Files
30
Folders
3.24 GB
Content Size
Course Content
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Michael Katz - How to Write for Professional Service ProviderFolder—
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01-Your Online ProgramsFolder—
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01-How to- Write for ProfessionalFolder—
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01-Access Your Training HereFolder—
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01-The Professional ServiceFolder—
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00-How to Write for Professional Service Providers.pdfPDF File170.68 KB
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01-Intro.pdfPDF File260.23 KB
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02-What is a Professional Service Firm.pdfPDF File54.78 KB
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03-Five Reasons Why Professional Service Firms are Such.pdfPDF File243.61 KB
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04-Which Professional Service Firms Are the Most Attractive.pdfPDF File210.48 KB
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05-smpl_b2n_Lessons_Learned_in_Mexico.pdfPDF File184.75 KB
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05-Why Email Newsletters.mp4MP4 File6.44 MB
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05-Why Email Newsletters.pdfPDF File538.22 KB
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06-But I Don’t Know Anything About These Professions!.pdfPDF File95.63 KB
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07-In Conclusion.pdfPDF File45.87 KB
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08-Test Your Knowledge!.docxDOCX File6.5 KB
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02-Building Trust, Expert Positioning,Folder—
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01-Intro.pdfPDF File116.72 KB
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02-Position Yourself as an Expert.mp4MP4 File23.17 MB
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02-Position Yourself as an Expert.pdfPDF File62.21 KB
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03-Narrow Your Focus.pdfPDF File272.65 KB
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04-Likeability Matters.pdfPDF File63.9 KB
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05-Remove Any “Expert Red Flags”.mp4MP4 File8.42 MB
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05-Remove Any “Expert Red Flags”.pdfPDF File391.86 KB
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06-Write a Compelling Bio.pdfPDF File446.98 KB
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07-Get and Use Testimonials.pdfPDF File392.29 KB
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08-Create and Share Original Content.pdfPDF File68.3 KB
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09-In Conclusion.pdfPDF File36.47 KB
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10-Test Your Knowledge!.docxDOCX File6.5 KB
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03-Develop Profitable Packages and PricingFolder—
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01-Intro.pdfPDF File165.54 KB
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02-Charge for Value, Not Time.mp4MP4 File23.27 MB
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02-Charge for Value, Not Time.pdfPDF File210.53 KB
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03-Raise Your Fees.pdfPDF File210.24 KB
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04-Develop Named, Repeatable Packages.pdfPDF File181.16 KB
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05-More Subscriptions; Fewer Projects.pdfPDF File103.64 KB
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06-In Conclusion.pdfPDF File42.21 KB
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07-Test Your Knowledge!.docxDOCX File6.5 KB
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04-Selling to and Managing ProfessionalFolder—
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01-Intro.pdfPDF File300.34 KB
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02-Simple Sells- Offer One-Stop Shopping .pdfPDF File152.48 KB
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03-Awaken Dormant Prospects.pdfPDF File90.94 KB
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04-How to Spot “Problem” Clients.pdfPDF File185.91 KB
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05-Agreements and Deposits.pdfPDF File71.72 KB
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06-Send Thank You Notes.pdfPDF File53.84 KB
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07-frm_b2n_Professional_Services_Onboarding.pdfPDF File45.88 KB
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07-Give Them Prework.pdfPDF File129.78 KB
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08-Working with Nonresponsive Clients.pdfPDF File86.25 KB
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09-Your Rules of Engagement.pdfPDF File118.97 KB
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10-Exercise #4.pdfPDF File40.35 KB
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11-Late-Paying Clients.pdfPDF File103.3 KB
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12-In Conclusion.pdfPDF File56.01 KB
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13-Test Your Knowledge.docxDOCX File6.5 KB
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05-Creating Email -Getting StartedFolder—
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01-frm_b2n_Enewsletter_Action_Plan_Template.pdfPDF File386 KB
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01-Intro.pdfPDF File156.74 KB
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02-What is an Email Newsletter.pdfPDF File126.49 KB
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03-The Benefits of an Email Newsletter for a Professional .pdfPDF File72.02 KB
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04-3 (Really Good) Reasons to Write Newsletters.pdfPDF File205.82 KB
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05-Isn’t Email Dead.pdfPDF File205.79 KB
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06-6 Secrets of a Successful Email Newsletter.pdfPDF File146.6 KB
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07-In Conclusion.pdfPDF File50.64 KB
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08-Exercise #5.pdfPDF File56.05 KB
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09-Test Your Knowledge!.docxDOCX File6.5 KB
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06-Creating Email Newsletters- Developing ContentFolder—
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01-Intro.pdfPDF File136.37 KB
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02-The Two Hippos Content Formula.mp4MP4 File4 MB
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02-The Two Hippos Content Formula.pdfPDF File346.71 KB
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03-Identify Your Client’s Expertise.pdfPDF File155.2 KB
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04-Define the Target Audience.pdfPDF File82.15 KB
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05-Narrow the Content Focus.pdfPDF File197.35 KB
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05-smpl_b2n_Beware_of_Exponential_Change.pdfPDF File124.09 KB
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05-smpl_b2n_Problems_With_Multi_Factor.pdfPDF File302.81 KB
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06-Pinpoint Your Client’s “Voice”.pdfPDF File132.03 KB
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06-smpl_b2n_Tales_from_the_Click.pdfPDF File261.54 KB
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06-smpl_b2n_The_IT_Buzz.pdfPDF File113.44 KB
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07-Use Plenty of Stories and Metaphors.pdfPDF File92.39 KB
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08-smpl_b2n_Least_Privilege_Good.pdfPDF File1.01 MB
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08-smpl_b2n_Lessons_Learned_in_Mexico.pdfPDF File184.75 KB
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08-smpl_b2n_Reverse_Healing.pdfPDF File115.29 KB
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09-Exercise #6.pdfPDF File49.79 KB
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10-In Conclusion.pdfPDF File52.32 KB
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11-Test Your Knowledge!.docxDOCX File6.5 KB
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07-Creating - Format, Delivery, LogisticsFolder—
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01-Intro.mp4MP4 File37.99 MB
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01-Intro.pdfPDF File165.34 KB
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01-smpl_b2n_Layout_Skeleton.pdfPDF File19.04 KB
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02-How Long Should a Newsletter Be.pdfPDF File56.49 KB
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03-Newsletter Name and Subheading.pdfPDF File340.78 KB
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04-The Benefits of a Professional Design.pdfPDF File90.05 KB
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05-Important Page Layout Considerations.pdfPDF File86.09 KB
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06-To Click or Not to Click.pdfPDF File139.4 KB
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07-To Whom is the Newsletter Sent.pdfPDF File101.23 KB
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08-How Do I Grow the Size of the List.pdfPDF File98.84 KB
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09-How Often Should We Publish.pdfPDF File97.14 KB
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10-What Goes in the “From” Field of the Newsletter.pdfPDF File54.62 KB
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11-What Goes in the “Subject”.pdfPDF File76.86 KB
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12-Exercise #7.pdfPDF File41.3 KB
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13-In Conclusion.pdfPDF File56.23 KB
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14-Test Your Knowledge!.docxDOCX File6.5 KB
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08-Email Newsletters- The Business SideFolder—
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01-Intro.pdfPDF File189.78 KB
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02-A Simple, Two-Part Process for Your Clients.pdfPDF File220.76 KB
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03-Two Newsletter Flavors- Interviewing and Coaching.pdfPDF File88.86 KB
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04-Establish a Firm Schedule.pdfPDF File53.04 KB
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05-How Much Should You Charge.pdfPDF File120.58 KB
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06-Additional Resources- Design, Tech, Email Vendors.pdfPDF File93.96 KB
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07-Your Brand in Every Newsletter.pdfPDF File58.91 KB
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08-Exercise #8.pdfPDF File40.67 KB
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09-In Conclusion.pdfPDF File59.11 KB
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10-Test Your Knowledge!.docxDOCX File6.5 KB
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09-Beyond NewslettersFolder—
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01-Beyond Newsletters... What's next.pdfPDF File147.68 KB
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02-Potential Additional Work #1- Blogs.pdfPDF File53.53 KB
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03-Potential Additional Work #2- LinkedIn Articles.pdfPDF File186.31 KB
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04-Potential Additional Work #3- Podcasts.pdfPDF File155.63 KB
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05-Potential Additional Work #4- Social Media Postings.pdfPDF File337.96 KB
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06-Exercise #9.pdfPDF File39.99 KB
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07-Potential Additional Work #5- Contributed Content.pdfPDF File313.43 KB
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08-Potential Additional Work #6- Special Reports.pdfPDF File213.74 KB
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09-Potential Additional Work #7- Books, E-Books, Webinars, and Courses.pdfPDF File38.67 KB
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10-Pricing and Packaging Your Services.pdfPDF File118 KB
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11-In Conclusion.pdfPDF File45.5 KB
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12-Test Your Knowledge!.docxDOCX File6.5 KB
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10-Final Thoughts- What Really MattersFolder—
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01-Intro.mp4MP4 File34.74 MB
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01-Intro.pdfPDF File293.32 KB
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02-Final Assignment-Outline Your First Clients.pdfPDF File198.01 KB
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03-In Conclusion.mp4MP4 File2.42 MB
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03-In Conclusion.pdfPDF File41.65 KB
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04-Test Your Knowledge.docxDOCX File6.5 KB
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02-BonusesFolder—
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01-prog_bps_Key_Points.pdfPDF File150.99 KB
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01-prog_bps_Newsletter_Formatting_Mistakes.pdfPDF File7.52 MB
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01-prog_bps_Service_Provider_Reading_List.pdfPDF File512.74 KB
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01-prog_bps_Welcome_Letters.pdfPDF File646.78 KB
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01-prog_bps_Word_Of_Mouth.mp3MP3 File3.35 MB
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01-prog_bps_Word_Of_Mouth_Slides.pdfPDF File2.43 MB
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01-prog_bps_Word_Of_Mouth_Transcript.pdfPDF File60.89 KB
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01-Word-of-Mouth and 'Relationship' Marketing.mp4MP4 File65.42 MB
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03-Assignment Submission FormFolder—
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01-Assignment Submission Form.pdfPDF File13.94 KB
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01-prog_bps_Assignment_Instructions.pdfPDF File251.31 KB
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00-How to Write for Professional Service Providers.pdfPDF File170.25 KB
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02-Barefoot WriterFolder—
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02-The Best of Barefoot Writer” Curated CollectionFolder—
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01-ltr_Barefoot_Writer_001.pdfPDF File2.74 MB
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01-ltr_Barefoot_Writer_016.pdfPDF File4.97 MB
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01-ltr_Barefoot_Writer_028.pdfPDF File2.45 MB
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01-ltr_Barefoot_Writer_034.pdfPDF File2.43 MB
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01-ltr_Barefoot_Writer_069.pdfPDF File2.74 MB
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01-ltr_Barefoot_Writer_077.pdfPDF File2.47 MB
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01-ltr_Barefoot_Writer_080.pdfPDF File2.32 MB
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01-ltr_Barefoot_Writer_081.pdfPDF File2.59 MB
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01-ltr_Barefoot_Writer_083.pdfPDF File2.55 MB
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01-ltr_Barefoot_Writer_087.pdfPDF File2.33 MB
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01-ltr_Barefoot_Writer_089.pdfPDF File1.99 MB
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01-ltr_Barefoot_Writer_105.pdfPDF File2.11 MB
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01-The Best of Barefoot Writer” Curated Collection.pdfPDF File32.13 KB
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03-BonusesFolder—
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01-AI Bootcamp.mp3MP3 File27.59 MB
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01-AI Bootcamp.mp4MP4 File481.73 MB
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01-AI Bootcamp.pdfPDF File13.97 KB
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01-rep_130_Amazing_Perks.pdfPDF File1.58 MB
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01-rep_Become_an_Email_Copywriter.pdfPDF File953.91 KB
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01-rep_In_Demand_Projects.pdfPDF File34.12 MB
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01-rep_Lazy_Weekend_Telling_Story.pdfPDF File1.81 MB
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01-rep_Niche_Doing_Good.pdfPDF File708.75 KB
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01-rep_Writers_Wanted_Longevity.pdfPDF File345.47 KB
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01-Upgrade to The Barefoot Writer Club Today and Receive $363 in Valuable “Get Started” Writing Gifts.pdfPDF File36.13 KB
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01-wbnr_lab_04_Slides.pdfPDF File540.69 KB
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01-wbnr_lab_04_Transcript.pdfPDF File183.1 KB
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01-Barefoot Writer Magazine.pdfPDF File160.35 KB
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01-ltr_Barefoot_Writer_168.pdfPDF File1.74 MB
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01-ltr_Barefoot_Writer_169.pdfPDF File1.8 MB
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01-ltr_Barefoot_Writer_170.pdfPDF File4.25 MB
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03-Be a CopywriterFolder—
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01-Understand the Basics of CopywritingFolder—
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01-Transcript.pdfPDF File798.37 KB
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01-Understand the Basics of Copywriting.mp4MP4 File142.72 MB
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02-What it Takes - and Doesn't Take - to Be a Successful CopywriterFolder—
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01-Transcript.pdfPDF File791.95 KB
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01-What It Takes - and Doesn't Take - to Be a Successful Copywriter.mp4MP4 File103.2 MB
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03-How Businesses Use CopywritingFolder—
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01-How Businesses Use Copywriting -.mp4MP4 File112.69 MB
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01-Transcript.pdfPDF File485.34 KB
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04-The Writing Project Businesses Need MostFolder—
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01- Transcript.pdfPDF File1.32 MB
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01-The Writing Project Businesses Need Most.mp4MP4 File154.82 MB
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05-Learn the New Tools Making It Easier Than Ever to Get Started as a CopywriterFolder—
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01-Learn the New Tools.mp4MP4 File312.73 MB
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01-Transcript.pdfPDF File389.77 KB
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02-Now Let’s Get You Writing.pdfPDF File939 KB
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04-The Definitive BlueprintFolder—
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01-How to Make Good Money with Freelance Writing — in 9 Easy Steps (AWAI) - AWAI (1080p, h264).mp4MP4 File888.01 MB
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01-rep_The_Definitive_Blueprint.pdfPDF File1.42 MB
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01-The Definitive Blueprint.pdfPDF File43.61 KB
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00-Let’s Tour Your AWAI Membership - New to AWAI.mp4MP4 File22.97 MB
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02-Member BenefitsFolder—
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01-Start with Your New Member Welcome and Tour BelowFolder—
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01-Welcome to AWAI! START HERE.mp4MP4 File20.64 MB
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02-pres_my_AWAI_Tour.mp3MP3 File2.34 MB
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02-pres_my_AWAI_Tour_Transcript.pdfPDF File105.95 KB
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02-`Let’s Tour Your AWAI Membership.mp4MP4 File22.97 MB
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03-Monthly New Member Q&A.mp4MP4 File669.19 MB
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03-Monthly New Member Q&A.pdfPDF File19.72 KB
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04-info_my_AWAI_Member_FAQs.pdfPDF File190.33 KB
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04-wrk_my_AWAI_Quick_Start_Worksheet.pdfPDF File145.29 KB
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02-Additional Free ResourcesFolder—
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01-rep_130_Amazing_Perks_TBW.pdfPDF File1.5 MB
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01-rep_31_Writing_Prompts.pdfPDF File583.11 KB
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01-rep_9_Writing_Opportunities.pdfPDF File1.17 MB
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01-rep_How_to_Safely_and_Quickly_Change_Careers.pdfPDF File658.45 KB
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01-rep_In_Demand_Projects.pdfPDF File34.12 MB
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00-Welcome to AWAI!.pdfPDF File251.01 KB
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03-Want a Customized Action Plan for Moving ForwardFolder—
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01-Want a Customized Action Plan for Moving Forward.pdfPDF File116.23 KB
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